How to maximize your Gala Potential

Post-Holiday wintertime in Chicago is the perfect time to hold your Gala Fundraiser.  You might think the weather is a negative factor, but as long as the facility you choose is accessible by major roads, there is only going to be a very slight chance that the weather could effect attendance.  On the contrary, most people are anxious to dress up, get out of the house & have some fun between January & May.

We just finished a tremendously successful event last week.  We have done it several years in a row & it’s always been good, but this year was the very best & our Client was ecstatic.  What was the difference?  They listened to our common advice for party planning:  1.  Keep the party area as contained as possible.  You may be in a venue with lots of distraction such as a museum, but make sure food & beverage is in the same room as the dancing.  2.  Make sure your dance floor is small & directly in front of your music.  People are uncomfortable with a large dance floor.  3.  Hold the largest, most desirable gifts, raffle or prizes to the very end.  This brings everyone together & builds excitement.  4.  As soon as your raffle/awards are over, make sure you’ve coordinated with the entertainment & hit it immediately!  Grab your guests & compel them to stay & party!  They will go home & mark their calendars for next year’s event.

This advise goes across the board for party planning.  Maximize your potential for making a night your guests will never forget.

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