Tag Archives: Exciting

How to maximize your Gala Potential

Post-Holiday wintertime in Chicago is the perfect time to hold your Gala Fundraiser.  You might think the weather is a negative factor, but as long as the facility you choose is accessible by major roads, there is only going to be a very slight chance that the weather could effect attendance.  On the contrary, most people are anxious to dress up, get out of the house & have some fun between January & May.

We just finished a tremendously successful event last week.  We have done it several years in a row & it’s always been good, but this year was the very best & our Client was ecstatic.  What was the difference?  They listened to our common advice for party planning:  1.  Keep the party area as contained as possible.  You may be in a venue with lots of distraction such as a museum, but make sure food & beverage is in the same room as the dancing.  2.  Make sure your dance floor is small & directly in front of your music.  People are uncomfortable with a large dance floor.  3.  Hold the largest, most desirable gifts, raffle or prizes to the very end.  This brings everyone together & builds excitement.  4.  As soon as your raffle/awards are over, make sure you’ve coordinated with the entertainment & hit it immediately!  Grab your guests & compel them to stay & party!  They will go home & mark their calendars for next year’s event.

This advise goes across the board for party planning.  Maximize your potential for making a night your guests will never forget.

Why do people want to come to your Fundraiser?

If you’ve been a part of organizing a Fundraiser, there are a few things that become apparent:  1.  It’s tremendously rewarding  2.  It’s a lot of hard work  3.  You need to create an event that people can’t resist attending.  These days, the competition for charitable donors has never been more fierce.  To involve yourself in the fundraising process, you have to passionately believe in the organization you’re raising money for & you have to communicate that imperative to donors.

Generally speaking, people are generous if they can be.  But, if you tap into that group of people who are in a position to give generously, they are on lots of charitable lists.  That means they get invited to a lot of fundraising events.   So, logically, they have to want to choose your event.  That is where Entertainment can play a significant role.

Last weekend we played a beautiful Hospital Ball.  We’ve been performing at this event for many years.  I lost count of the number of people that approached me & said “When we see your name on the invitation, we mark our calendar.  We know we’re going to have a fabulous night!”  The dollars spent in investing in great music are returned in attendance & those people attending are likely to donate.  They’re also likely to tell others about the party or bring others with them the following year.  It’s a pretty simple equation.

Why do people come to your Fundraiser?  It’s an annual event they just don’t want to miss.

Have you ever been to a GREAT party?

One thing that really gets me, is losing a client to a D.J..  Don’t get me wrong.  Our company created D.J.’s in Chicago.  There was no such animal.  When we went to advertise, there was no category for us.  The whole reason we started down that road, was to accommodate the client that didn’t have the budget for Live Music.  How times have changed.  Obviously, the economical reason to use a D.J. instead of a great band still exists.  However, it’s the client (usually in their 20’s) who tells me that they have decided to go with a D.J., not because of budget, but because their friends tell them “Don’t get a Band!  A D.J. is SO MUCH better!”, that makes me sigh with sincere disappointment.

It wasn’t until recently, that it dawned on me:  We have never performed at a bad party.  Our party’s are FABULOUS.   Have these friends, whose opinion’s are so important to my client’s, ever been to a GREAT party?  In fact, if you are in your 20’s, how many parties have you been to?  Have you been to thousands?  Because, I have.  I am willing to bet that my client’s friends have been to two or three weddings, at the most.  & of those two or three, how many had Live Music?  Maybe one.  Maybe.  This is not a wise & experienced advisor.

I love what I do.  I am so proud of the job we do, from the first contact with prospective clients, to the cries of “Encore” & “One more!!” at the end of another GREAT party.  Our office staff is expert, pleasant & helpful, our musicians are the best, our Vocalists world class.  We give you our all.  & we promise you a GREAT party.

Hard Rockin’ at the Cafe!

005  You can find a Hard Rock Café in many major cities & they are great fun to visit, especially if you’re a tourist in a new place.  If you haven’t been to one, they are usually located where everything is happening, filled with Rock ‘N Roll memorabilia, multi-leveled & have great food.  They’re also set up for Live Performances, with a nice sized stage & professional in-house sound.

The restaurant chain is so popular, you may not think of this facility for a private party.   However, in Chicago, we can highly recommend just that!  The location is perfect, situated in the heart of the happening part of town.  The facility itself is perfectly suited for any type of event you’d like to host, from semi-private to securing the entire place, even on a Saturday night!

We find the staff knowledgeable, friendly & accommodating.  The in-house sound is excellent & the layout perfect for enjoying the stage & having lots of room for people to move about or sit & enjoy the Show.

It’s a great place to consider, if you want an exciting, happening & fun place for your next meeting or reception in Chicago!  We hope to see you there!