If you’ve been a part of organizing a Fundraiser, there are a few things that become apparent: 1. It’s tremendously rewarding 2. It’s a lot of hard work 3. You need to create an event that people can’t resist attending. These days, the competition for charitable donors has never been more fierce. To involve yourself in the fundraising process, you have to passionately believe in the organization you’re raising money for & you have to communicate that imperative to donors.
Generally speaking, people are generous if they can be. But, if you tap into that group of people who are in a position to give generously, they are on lots of charitable lists. That means they get invited to a lot of fundraising events. So, logically, they have to want to choose your event. That is where Entertainment can play a significant role.
Last weekend we played a beautiful Hospital Ball. We’ve been performing at this event for many years. I lost count of the number of people that approached me & said “When we see your name on the invitation, we mark our calendar. We know we’re going to have a fabulous night!” The dollars spent in investing in great music are returned in attendance & those people attending are likely to donate. They’re also likely to tell others about the party or bring others with them the following year. It’s a pretty simple equation.
Why do people come to your Fundraiser? It’s an annual event they just don’t want to miss.